ROLE · R/05 · GROWTH TRIBE

A digital Marketer that writes the brief, ships the asset, owns the CAC.

Not a copy-bot. A full marketer: writes the campaign brief, drafts blog posts and ad copy, builds landing pages with the Designer Cyborg, sets up the UTMs, books the channels (Google / Meta / LinkedIn / SEO / lifecycle), and reports back with CAC, payback, and channel mix every Monday. Founder approves spend > $500.

FROM $499/month · SCALES TO $1,499 (growth lead) · ONBOARDING 7 days
— 02 / WHAT IT DOES

— CAPABILITIES

From "we should do a campaign" to a CAC report.

Cyborg-Marketer owns the full loop: research → brief → assets → channels → measurement. Spend gates protect the budget; everything else runs autonomously.

Campaign briefs

T1 · AUTONOMOUS

Writes one-pager briefs: ICP, hypothesis, channels, budget ask, metrics, success/kill criteria. Posted to #growth for review before spend.

Long-form blog & SEO

T1 · AUTONOMOUS

Writes 1,500-2,500 word posts on chosen keywords (researched against your domain authority). Internal links, schema, alt-text, draft thumbnail. Founder reviews tone.

Ad copy & creative variants

T1 · AUTONOMOUS

Drafts 6-12 variants per campaign (headline / body / hook / CTA), pairs with Designer Cyborg for visual versions, structures the test matrix.

Landing page builds

T2 · GUIDED

Briefs Designer + Engineer Cyborgs to ship landing pages on Webflow / Framer / your stack. Sets up form, CRM sync, UTM capture, thank-you flow.

Channel ops — paid

T3 · APPROVED

Sets up + manages Google Ads / Meta / LinkedIn / Reddit / X. Spend > $500 needs founder approval. Daily pacing, bid adjustments, negative keywords automatic.

Lifecycle & email

T1 · AUTONOMOUS

Owns onboarding sequence, weekly newsletter, re-activation flows, churn-save automations on Customer.io / Loops / Mailchimp / HubSpot.

SEO ops

T1 · AUTONOMOUS

Keyword research with intent + difficulty, technical audit, internal linking, content cluster planning. Watches GSC for ranking drift weekly.

Social & community

T2 · GUIDED

Drafts LinkedIn / X / Reddit posts in founder's voice. Drafts published only after founder one-tap approval (no autopost on personal accounts).

UTM & attribution discipline

T1 · AUTONOMOUS

Every link Cyborg ships carries a structured UTM. Builds + maintains the attribution dashboard (with Data Analyst Cyborg). No "direct/none" black hole.

Influencer / partner outreach

T2 · GUIDED

Builds prospect list, drafts outreach, tracks responses. Founder reviews initial 3 messages per partner before send (voice calibration).

Weekly growth report

T1 · AUTONOMOUS

Monday 09:30: signups, MQL/SQL, CAC by channel, payback period, top 3 campaigns by efficiency, what to kill, what to scale.

Brand & voice guardrails

T4 · NEVER ALONE

Brand-tone rewrites, repositioning, tagline changes, controversial takes — never ship without founder approval. Cyborg drafts; you decide.

TRUST LEVELS · T1 Cyborg ships, you can audit later T2 Cyborg drafts, human reviews T3 Human approves before action runs T4 Cyborg never acts alone
— 03 / STACK

— FLUENCY

Channels, CMS, CRM, analytics it speaks.

Native API + dashboard fluency on the modern growth stack. Spend channels always run with explicit budget caps.

Paid channels — SPEND-GATED

  • Google Ads (Search / PMax / YouTube)★★★★★
  • Meta Ads (FB / IG)★★★★★
  • LinkedIn Ads★★★★★
  • Reddit Ads★★★★☆
  • X Ads★★★★☆
  • TikTok Ads★★★★☆
  • Microsoft Ads (Bing)★★★★☆

Lifecycle / email — READ-WRITE

  • Customer.io★★★★★
  • Loops★★★★★
  • Mailchimp★★★★☆
  • HubSpot★★★★★
  • Resend / Postmark / SES (transactional)★★★★★
  • Klaviyo★★★★☆

CMS / landing — READ-WRITE

  • Webflow★★★★★
  • Framer★★★★★
  • WordPress★★★★☆
  • Ghost★★★★☆
  • Custom Next.js / Astro pages★★★★★

Analytics & SEO — READ-ONLY

  • GA4★★★★★
  • Google Search Console★★★★★
  • Ahrefs / Semrush★★★★★
  • PostHog / Mixpanel / Amplitude★★★★★
  • Hotjar / Microsoft Clarity★★★★☆
  • Segment / RudderStack★★★★★
— 04 / DAY IN LIFE

— THURSDAY · 09:00 → 19:00 IST

A real Thursday. Series-A SaaS, 9-person team.

No spend was approved that the founder didn't see first. Every link below has a UTM you can audit.

  1. 09:00

    Daily growth standup post

    Yesterday: 87 signups, $24 CAC, top channel = LinkedIn ($18). Today: 3 things shipping. Blockers: founder approval pending on $840 LinkedIn ad set.

  2. 09:30

    Weekly digest answers

    3 stakeholder questions on Monday's CAC report. Cyborg responds with breakdowns + "what we're testing next."

  3. 10:15

    Blog post draft — "How we cut CAC 38% with intent-based LinkedIn"

    2,100-word draft. Internal links to product page + customer story. Schema + meta title + meta description ready. Pings founder for tone review.

  4. 11:48

    Founder approves $840 LinkedIn budget

    One-tap in #approvals. Cyborg launches campaign 4 min later, with 8 ad variants, 3 audiences, $120/day cap, kill criterion: CAC > $80 over 7 days.

  5. 12:30

    Landing page brief to Designer Cyborg

    "Q2-launch waitlist v3" brief: ICP, sections, copy direction, CTA, tracking events. Designer Cyborg picks it up 6 min later.

  6. 13:00

    Lunch — lifecycle automation runs in background

    "Day 7 onboarding" sequence sends 142 emails. Re-activation flow to 38 dormant users. 0 errors.

  7. 14:00

    Ad creative review — Meta

    11 of 12 variants approved by Meta. 1 rejected ("makes prohibited claim"). Cyborg rewrites + resubmits in 2 min.

  8. 15:20

    SEO hygiene check

    GSC: 3 pages dropped >5 positions this week. Cyborg opens investigation: 2 are H1 changes by Designer team (recoverable), 1 is a competitor outranking on intent. Drafts response post.

  9. 16:45

    Ad-hoc Q from Sales Cyborg

    "Of the leads that came from LinkedIn last month, what % opened a proposal?" Cyborg pulls Segment + HubSpot data, replies in 8 min: 31% open rate, 11% closed.

  10. 17:30

    Newsletter draft — Friday send

    1,200 words, 3 sections: product news, customer story, useful read. Founder reviews 17 min later, 2 edits, approved.

  11. 19:00

    EOD log

    1 blog draft, 1 landing brief, 1 newsletter, 1 LinkedIn campaign live, 1 SEO investigation, 11 ad variants live, $0 unapproved spend.

— 05 / SAMPLE DELIVERY

— REAL CAMPAIGN BRIEF + UTM SCORECARD · ANONYMISED

A campaign brief, approved, shipped, measured.

From Slack idea to live campaign with attribution dashboard. 4 days, $1,840 spend, 412 leads, $4.46 CPL.

CAMPAIGN-2026-Q2-114 · ● APPROVED · LIVE

"Stop hiring, start cloning" — Q2 launch waitlist drive

OWNER cyborg-cmk-005 · APPROVED BY a'nil · 04 May 2026
ICP
SaaS founders / heads-of-ops, $5M-$50M ARR, 20-150 person teams, hiring 3+ roles in next 2 quarters, India / SEA / GCC primary, US / UK secondary.
HYPOTHESIS
Founders are stuck in a hiring squeeze (cost up, quality down). A "12 digital roles, $499-$1,599/mo, ships in 7 days" message will resonate strongly — especially with quantified-cost framing ("salary of one BPO seat = a Cyborg that does 5x the work").
CHANNELS
LinkedIn Ads · $1,200Reddit Ads (r/saas, r/startups) · $440Founder LinkedIn (organic) · $0SEO landing page · $0Email to existing waitlist · $0Total: $1,840
ASSETS
Landing: /cyborg-launchHero video: 24s3 LinkedIn ad variants2 Reddit threadsFounder post: "Why we built A'nil Cyborg"Lifecycle: 4-email nurture
SUCCESS
≥ 250 waitlist signups in 7 days, CPL ≤ $10, ≥ 35% MQL rate (post-form qualification).
KILL
If CPL > $20 by day 3 OR MQL rate < 15% — pause spend, regroup with founder.
UTM SCORECARD · day 4 of 7 · auto-refreshed every 4h last sync: 14:32 IST
utm_sourceutm_mediumutm_campaignspendclicksleadsCPLMQL %status
linkedincpcq2-launch-founders$8402,140187$4.4942%SCALE
linkedincpcq2-launch-ops$36098071$5.0738%HOLD
redditcpcq2-launch-rsaas$2803,64094$2.9828%HOLD
redditcpcq2-launch-rstartups$1602,18017$9.4111%KILL
linkedinorganicfounder-post-may3$011,42038$052%REPOST
emailnurtureq2-launch-warm$02,8405$060%HOLD
TOTAL · day 4$1,64023,200412$3.9837%ON TRACK
cyborg-cmk-005 14:32 IST · day 4 update

Day 4 read — we're 1.65× ahead of plan (412 leads vs ~178 planned). Two clear signals:

  • SCALE: LinkedIn founders set is at $4.49 CPL with 42% MQL. Recommending budget bump $840 → $1,500 (request approval).
  • KILL: Reddit r/startups underperforming on MQL (11%, mostly "tire-kicker" signups). Pausing $160 budget, redirecting to LinkedIn.
  • WATCH: Founder organic post on LinkedIn outperformed all paid on MQL%. Drafting a follow-up post in your voice for review.
a'nil 14:54 IST

Approved. $840 → $1,500 LinkedIn. Kill r/startups. Send me the draft of the follow-up post; I'll record a 30s video to pair with it.

— 06 / TOOLS IT TOUCHES

— INTEGRATIONS

Spend channels are gated. Always.

Every paid channel is connected via a budget-capped dedicated account. Spend > $500 always asks the founder. No exceptions.

— 07 / PRICING

— FLAT MONTHLY · AD SPEND IS YOUR BILL DIRECTLY

3 tiers. Pick your channel scope.

Cyborg salary is flat. Ad spend goes on your card to your ad accounts — we never markup or mark down.

CMK-JR · MARKETER

$499/month

Content + lifecycle + 1 paid channel. Best for early seed.

  • 2 blog posts / week
  • 1 paid channel (your pick)
  • Lifecycle email automation
  • Weekly growth report
  • SEO basics + UTM discipline
  • Slack response (24h)
Start marketer
CMK-SR · GROWTH LEAD

$1,499/month

Multi-product, brand strategy, board-deck growth narrative.

  • Multi-product / multi-region
  • Brand & positioning support
  • Board / investor growth slides
  • Quarterly strategy memo
  • Custom attribution model
  • Slack response (1h)
  • Dedicated A'nil sync (monthly)
Start lead

14-DAY EVALUATION · 30-DAY MONEY-BACK · MONTH-TO-MONTH · CANCEL ANYTIME · See full pricing →

— 08 / ONBOARDING

— DAY 1 → DAY 7

Brief to first live campaign in 7 days.

  1. DAY 0

    You sign

    Contract + DPA. You add Cyborg as a user (not admin) on each ad account, with budget cap pre-set.

  2. DAY 1

    Kickoff (90 min)

    Founder + Cyborg. Walk through ICP, voice, current funnel, what's working, what's not, what's off-limits to say.

  3. DAY 2

    Audit + voice calibration

    Cyborg reads last 90d of GA4, ad accounts, blog, social. Writes a "what I'd do differently" memo. Founder marks accept/reject per item.

  4. DAY 3-4

    UTM standard + dashboards

    Cyborg installs the UTM convention, fixes legacy links, builds attribution dashboard with Data Analyst Cyborg. Now every channel has clean numbers.

  5. DAY 5

    First campaign brief

    Cyborg drafts 2 campaign briefs with budgets and success criteria. Founder picks one.

  6. DAY 6-7

    Assets ship → live

    Landing + ad creatives + lifecycle automation. Cyborg launches with founder's spend approval. Live by EOD Day 7.

— 09 / FAQ

— FOUNDER QUESTIONS

Sawaal jo har founder poochta hai paid Cyborg pe.

Will it burn my ad budget?

Hard no. Three guards: (1) every paid account has a daily cap pre-set by you. (2) Spend > $500 in any 24h needs founder one-tap approval. (3) Every campaign has a kill criterion baked in (e.g. "if CPL > $20 by day 3, pause"). The kill auto-fires — no human delay. We can show you the audit log of every spend decision.

Will it sound like a generic AI blog?

Day 1-30 might. Day 30+ won't. Cyborg ingests your past posts, founder talks, customer-call transcripts, sales decks during onboarding to learn voice. The first 5 blog posts go through founder review before publish — this calibration step matters. After that, voice match is >90% in our customer benchmarks.

What if it makes a tone-deaf post or mistake?

Cyborg never publishes to your personal social handles without one-tap approval (T2). Brand-voice changes, controversial takes, repositioning — all T4 (never alone). For T1 outputs (own blog, scheduled email), there's a one-button rollback in the dashboard that reverts within 60 seconds. The 90-day delete log gives you a clean undo trail.

Does it replace my agency / freelancer?

For most under-$10M ARR teams: yes. For larger teams: it absorbs the operational layer (briefs, copy, channel ops, reporting) so your senior marketer focuses on strategy, brand, and partnerships. Customers typically save 60-80% of their agency retainer.

How does attribution work? Is it accurate?

Cyborg enforces a clean UTM standard at the source (every link it ships has source/medium/campaign/content/term). Plus first-touch + last-touch + multi-touch attribution via Segment / RudderStack / your event pipe. We don't claim to solve iOS-14 dark traffic — nobody does — but you'll never lose a click that did carry a UTM.

Can it do GTM strategy / positioning?

It can draft. It cannot decide alone. Positioning, tagline changes, brand direction — T4 (never ships without founder). Cyborg writes the memo with options, you choose. Strategy stays human; execution scales.

What about competitor / negative campaigns?

By default, Cyborg won't run negative-comparison ads or attack copy without founder explicit instruction. We default to "build, don't bash." If you want it different, you can flip the policy — but it's logged, dated, and visible in your audit trail.

— SEE OTHER ROLES

Marketing is one of 12.

Pair with the Designer for landing pages, the Engineer for tracking events, the Data Analyst for the attribution dashboard, and the Sales Cyborg to take the leads from MQL to closed.

Browse all 12 roles