Campaign briefs
T1 · AUTONOMOUSWrites one-pager briefs: ICP, hypothesis, channels, budget ask, metrics, success/kill criteria. Posted to #growth for review before spend.
Not a copy-bot. A full marketer: writes the campaign brief, drafts blog posts and ad copy, builds landing pages with the Designer Cyborg, sets up the UTMs, books the channels (Google / Meta / LinkedIn / SEO / lifecycle), and reports back with CAC, payback, and channel mix every Monday. Founder approves spend > $500.
— CAPABILITIES
Cyborg-Marketer owns the full loop: research → brief → assets → channels → measurement. Spend gates protect the budget; everything else runs autonomously.
Writes one-pager briefs: ICP, hypothesis, channels, budget ask, metrics, success/kill criteria. Posted to #growth for review before spend.
Writes 1,500-2,500 word posts on chosen keywords (researched against your domain authority). Internal links, schema, alt-text, draft thumbnail. Founder reviews tone.
Drafts 6-12 variants per campaign (headline / body / hook / CTA), pairs with Designer Cyborg for visual versions, structures the test matrix.
Briefs Designer + Engineer Cyborgs to ship landing pages on Webflow / Framer / your stack. Sets up form, CRM sync, UTM capture, thank-you flow.
Sets up + manages Google Ads / Meta / LinkedIn / Reddit / X. Spend > $500 needs founder approval. Daily pacing, bid adjustments, negative keywords automatic.
Owns onboarding sequence, weekly newsletter, re-activation flows, churn-save automations on Customer.io / Loops / Mailchimp / HubSpot.
Keyword research with intent + difficulty, technical audit, internal linking, content cluster planning. Watches GSC for ranking drift weekly.
Drafts LinkedIn / X / Reddit posts in founder's voice. Drafts published only after founder one-tap approval (no autopost on personal accounts).
Every link Cyborg ships carries a structured UTM. Builds + maintains the attribution dashboard (with Data Analyst Cyborg). No "direct/none" black hole.
Builds prospect list, drafts outreach, tracks responses. Founder reviews initial 3 messages per partner before send (voice calibration).
Monday 09:30: signups, MQL/SQL, CAC by channel, payback period, top 3 campaigns by efficiency, what to kill, what to scale.
Brand-tone rewrites, repositioning, tagline changes, controversial takes — never ship without founder approval. Cyborg drafts; you decide.
— FLUENCY
Native API + dashboard fluency on the modern growth stack. Spend channels always run with explicit budget caps.
— THURSDAY · 09:00 → 19:00 IST
No spend was approved that the founder didn't see first. Every link below has a UTM you can audit.
Yesterday: 87 signups, $24 CAC, top channel = LinkedIn ($18). Today: 3 things shipping. Blockers: founder approval pending on $840 LinkedIn ad set.
3 stakeholder questions on Monday's CAC report. Cyborg responds with breakdowns + "what we're testing next."
2,100-word draft. Internal links to product page + customer story. Schema + meta title + meta description ready. Pings founder for tone review.
One-tap in #approvals. Cyborg launches campaign 4 min later, with 8 ad variants, 3 audiences, $120/day cap, kill criterion: CAC > $80 over 7 days.
"Q2-launch waitlist v3" brief: ICP, sections, copy direction, CTA, tracking events. Designer Cyborg picks it up 6 min later.
"Day 7 onboarding" sequence sends 142 emails. Re-activation flow to 38 dormant users. 0 errors.
11 of 12 variants approved by Meta. 1 rejected ("makes prohibited claim"). Cyborg rewrites + resubmits in 2 min.
GSC: 3 pages dropped >5 positions this week. Cyborg opens investigation: 2 are H1 changes by Designer team (recoverable), 1 is a competitor outranking on intent. Drafts response post.
"Of the leads that came from LinkedIn last month, what % opened a proposal?" Cyborg pulls Segment + HubSpot data, replies in 8 min: 31% open rate, 11% closed.
1,200 words, 3 sections: product news, customer story, useful read. Founder reviews 17 min later, 2 edits, approved.
1 blog draft, 1 landing brief, 1 newsletter, 1 LinkedIn campaign live, 1 SEO investigation, 11 ad variants live, $0 unapproved spend.
— REAL CAMPAIGN BRIEF + UTM SCORECARD · ANONYMISED
From Slack idea to live campaign with attribution dashboard. 4 days, $1,840 spend, 412 leads, $4.46 CPL.
/cyborg-launchHero video: 24s3 LinkedIn ad variants2 Reddit threadsFounder post: "Why we built A'nil Cyborg"Lifecycle: 4-email nurture| utm_source | utm_medium | utm_campaign | spend | clicks | leads | CPL | MQL % | status |
|---|---|---|---|---|---|---|---|---|
| cpc | q2-launch-founders | $840 | 2,140 | 187 | $4.49 | 42% | SCALE | |
| cpc | q2-launch-ops | $360 | 980 | 71 | $5.07 | 38% | HOLD | |
| cpc | q2-launch-rsaas | $280 | 3,640 | 94 | $2.98 | 28% | HOLD | |
| cpc | q2-launch-rstartups | $160 | 2,180 | 17 | $9.41 | 11% | KILL | |
| organic | founder-post-may3 | $0 | 11,420 | 38 | $0 | 52% | REPOST | |
| nurture | q2-launch-warm | $0 | 2,840 | 5 | $0 | 60% | HOLD | |
| TOTAL · day 4 | $1,640 | 23,200 | 412 | $3.98 | 37% | ON TRACK | ||
Day 4 read — we're 1.65× ahead of plan (412 leads vs ~178 planned). Two clear signals:
Approved. $840 → $1,500 LinkedIn. Kill r/startups. Send me the draft of the follow-up post; I'll record a 30s video to pair with it.
— INTEGRATIONS
Every paid channel is connected via a budget-capped dedicated account. Spend > $500 always asks the founder. No exceptions.
— FLAT MONTHLY · AD SPEND IS YOUR BILL DIRECTLY
Cyborg salary is flat. Ad spend goes on your card to your ad accounts — we never markup or mark down.
Content + lifecycle + 1 paid channel. Best for early seed.
Full campaign loop, all channels, attribution dashboard. Most teams start here.
Multi-product, brand strategy, board-deck growth narrative.
14-DAY EVALUATION · 30-DAY MONEY-BACK · MONTH-TO-MONTH · CANCEL ANYTIME · See full pricing →
— DAY 1 → DAY 7
Contract + DPA. You add Cyborg as a user (not admin) on each ad account, with budget cap pre-set.
Founder + Cyborg. Walk through ICP, voice, current funnel, what's working, what's not, what's off-limits to say.
Cyborg reads last 90d of GA4, ad accounts, blog, social. Writes a "what I'd do differently" memo. Founder marks accept/reject per item.
Cyborg installs the UTM convention, fixes legacy links, builds attribution dashboard with Data Analyst Cyborg. Now every channel has clean numbers.
Cyborg drafts 2 campaign briefs with budgets and success criteria. Founder picks one.
Landing + ad creatives + lifecycle automation. Cyborg launches with founder's spend approval. Live by EOD Day 7.
— FOUNDER QUESTIONS
Hard no. Three guards: (1) every paid account has a daily cap pre-set by you. (2) Spend > $500 in any 24h needs founder one-tap approval. (3) Every campaign has a kill criterion baked in (e.g. "if CPL > $20 by day 3, pause"). The kill auto-fires — no human delay. We can show you the audit log of every spend decision.
Day 1-30 might. Day 30+ won't. Cyborg ingests your past posts, founder talks, customer-call transcripts, sales decks during onboarding to learn voice. The first 5 blog posts go through founder review before publish — this calibration step matters. After that, voice match is >90% in our customer benchmarks.
Cyborg never publishes to your personal social handles without one-tap approval (T2). Brand-voice changes, controversial takes, repositioning — all T4 (never alone). For T1 outputs (own blog, scheduled email), there's a one-button rollback in the dashboard that reverts within 60 seconds. The 90-day delete log gives you a clean undo trail.
For most under-$10M ARR teams: yes. For larger teams: it absorbs the operational layer (briefs, copy, channel ops, reporting) so your senior marketer focuses on strategy, brand, and partnerships. Customers typically save 60-80% of their agency retainer.
Cyborg enforces a clean UTM standard at the source (every link it ships has source/medium/campaign/content/term). Plus first-touch + last-touch + multi-touch attribution via Segment / RudderStack / your event pipe. We don't claim to solve iOS-14 dark traffic — nobody does — but you'll never lose a click that did carry a UTM.
It can draft. It cannot decide alone. Positioning, tagline changes, brand direction — T4 (never ships without founder). Cyborg writes the memo with options, you choose. Strategy stays human; execution scales.
By default, Cyborg won't run negative-comparison ads or attack copy without founder explicit instruction. We default to "build, don't bash." If you want it different, you can flip the policy — but it's logged, dated, and visible in your audit trail.