A manifesto is only useful if it’s short enough to remember. Lists of forty principles are wallpaper — nobody reads them, nobody enforces them, nobody decides anything based on them. So we picked seven. Each one is testable: we can hold any decision up to it and check.
Why employees, not tools.
The mental model around AI has been wrong from day one. The industry sells “copilots”, “assistants”, “agents”. None of these capture what the technology actually is when you let it run for long enough — a colleague. A colleague has a job. A colleague reports up. A colleague knows the company. A colleague gets fired if it underperforms.
The moment you see Cyborgs that way, the right product shape becomes obvious: contracts, salaries, onboarding, daily reports, performance reviews. Not chat windows. Not credit balances.
Why quality, not speed.
Most software companies optimise for ship velocity because their customers don’t pay attention long enough to notice the cracks. That works in consumer mobile apps. It does not work for digital employees. A digital employee that’s 90% accurate at financial reconciliations is a liability, not a productivity gain. The unit economics flip.
So we ship slower. We test more. We rewrite when we’d rather move on. We delete features that look fine but feel like duct tape. Time is unlimited; quality is not negotiable.
Why ten years.
The last decade taught the industry to think in quarters. The decade before that, in years. The one before that, in five-year bets. Each step shorter has produced more frantic activity and less durable companies.
So we’re explicitly going the other way. BEM10Y isn’t a marketing line — it’s an actual filter on every decision. Schema designs are evaluated for ten-year forward compatibility. Pricing structures are checked for ten-year stability. Naming choices are tested against the question: “will this still feel right after a thousand release cycles?”
Why civilization-scale, in a website footer.
It would be easier to leave that out. It sounds grandiose. It invites eye-rolls. Lekin yeh hi asli baat hai.
If Cyborgs work — if a million companies become founder-only because of this technology — the second-order effect is hundreds of millions of human-hours suddenly unspent on bookkeeping and ticket triage. Where does that time go? That’s the actual product question. We don’t want it to go to scrolling. We want it to go to schools, climate, cross-cultural infrastructure, multi-planet readiness.
So we put the civilization line in the manifesto. It’s a forcing function. Every product decision will be asked: does this push the freed-up time toward the second-order outcome we want? If not, we don’t ship it.